2023
Brand identity — creative & art direction — B2C marketing
Senior Graphic Designer / Art Director
Stitch was a freelance start-up project lead by MVP Factory, partnered with Haleon & GlaxoSmithKlein.
Brand design business needs:
With base brand identity assets (logo, colours and typeface) develop a consistent brand identity
Implement a strong art direction that aligns with the core keywords of the brand
Produce social media templatess and slide deck templates as base assets
Brand Vision
The goal: Provided with the logo, colours and type, create a brand identity and art direction that reflects the following: calmness, humanity, modernity, female health.
Art direction & assets
The Goal (assets): Develop initial pitch decks and social media design concepts to reflect brand identity ideation
The Goal (art direction): Develop a stylised moodboard to capture keywords associated with brand identity feeling, including: Natural, realistic, candid, calming, pastel, desaturated, not intense, smooth, composed, observational
