2025
Brand identity — creative direction — illustration — 3D — skill building
AI inspired self-led project
As Enrique Iglesias always said, 'you can run, you can hide, but you can’t escape AI’.
I asked ChatGPT to play imagination with me and create me a fake AI company, so that I could rebrand it for a skill building exercise - it gave me a name (Noetik - No-eh-tik (derived from Noetic, meaning relating to mental activity or intellect), as well as a short brand story and some core values - I also needed a challenge, so I decided to remove one of my favourite elements of the branding process (colour palettes) and only use black and white… and finish in less than a day.
Brand Vision
Human intelligence meets artificial intelligence: visual storytelling
Why chrome 3D elements? Organically formed shaped coated in chrome feels like a blend of technology and biology uniting.
Why the typefaces? I wanted a blend of something with a human touch (‘Obviously') mixed with something more structured (‘Manrope’).
Branded
assets
Social media and pitch deck designs to further explore how such a simplified brand could be unified togethr.
