2022
Brand identity — creative direction — illustration — brand strategy — B2B/B2C marketing
Senior Graphic Designer
GAVEL was a Berlin based live auction app that allowed communities to buy and sell rare collectables.
Brand design business needs:
Complete brand identity implementation, including brand strategy development, website and mobile app design development
Design system implementation and management
Base template set for all marketing assets across all platforms
UI design for in app
Aid in shaping marketing team
Brand Identity
The goal: Develop a complete new brand visual identity as a team. Be playful, human, unique.