2023 - Present

Brand identity — creative direction — illustration — 3D — brand strategy — B2B marketing

Senior Graphic Designer

Payrails is a Berlin & Cairo based start-up, that offers a modular payment platform to B2B enterprise businesses.

Brand design business needs:

  • Complete brand identity overhaul, including brand strategy implementation and complete website redesign

  • Design system implementation and management

  • Base template set for all marketing assets across all platforms

  • Old brand maintenance alongside soft-launching new brand

  • Aid in shaping marketing team

Brand Vision

The goal: Develop a new visual identity as a solo designer, without adapting logo — stand out from current competitors — be trustworthy, humble, simplistic, clean, informative, focused, human and hands-on.

Marketing
assets

The Goal: Develop initial core brand assets across various platforms to be used internally and externally

3D Exploration

In order to grasp a better understanding of Payrails’ everchanging product, I spent some time researching how we could visualise something that isn’t a physical product. Here are some WIP iterations and notes.

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Gavel