2023 - Present
Brand identity — creative direction — illustration — 3D — brand strategy — B2B marketing
Senior Graphic Designer
Payrails is a Berlin & Cairo based start-up, that offers a modular payment platform to B2B enterprise businesses.
Brand design business needs:
Complete brand identity overhaul, including brand strategy implementation and complete website redesign
Design system implementation and management
Base template set for all marketing assets across all platforms
Old brand maintenance alongside soft-launching new brand
Aid in shaping marketing team
Brand Vision
The goal: Develop a new visual identity as a solo designer, without adapting logo — stand out from current competitors — be trustworthy, humble, simplistic, clean, informative, focused, human and hands-on.
Marketing
assets
The Goal: Develop initial core brand assets across various platforms to be used internally and externally
3D Exploration
In order to grasp a better understanding of Payrails’ product offerings, I spent some time researching how we could visualise something that isn’t a physical product. Here are some WIP iterations and notes - for this, I used Spline 3D software.
Results aren’t just in the aesthetics - how is the new brand performing?
We have seen a steady increase in our metrics since rebranding in June 2024. Payrails’ engagement metrics have doubled and our following on social media has increased dramatically.
The best part is, our data is showing that we are positioning ourselves into a market that is attracting our target audience.